AFW Winter2013 Edition: Maidenform The Art of Form
Going to a lingerie and shapewear show was a first for me. But I doubt that most of the audience, specially the celebrities, could say the same. Nevertheless I am confident that we all agree that Maidenform put up an amazing show for the launch of their rebranding themed The Art of Form, and the Amsterdam Fashion Week was the perfect platform for it, as their press release clearly shows:
“Shapewear is the key to complimenting the female form. The right shapewear makes women look and feel better in their clothes. Our presentation at Amsterdam Fashion Week will showcase our collection in a non traditional way, with a runway presence, highlighting The Art of Form messaging” (Catherine Shannon, shapewear designer)
A dynamic and sensual show with a mix of simple, every day items combined with more sexy ones along with some elements that you could easily use outside. From basic elements, to the ones that make you feel the sexiest woman alive, one by one the looks and statement that will define Maidenform were set:
My absolute favorite:
This is Art indeed!
Thank you notes:
To Maartje Noordeloos and Fuzzy Shots PR for getting me on the list of this brilliant show. I am confident this is the first of many collaborations.