AFW Winter2013 Edition: Maidenform The Art of Form

MAIDENFORM presents THE ART OF FORM

Maidenform_AFW_2013_7

Going to a lingerie and shapewear show was a first for me. But I doubt that most of the audience, specially the celebrities, could say the same. Nevertheless I am confident that we all agree that Maidenform put up an amazing show for the launch of their rebranding themed The Art of Form, and the Amsterdam Fashion Week was the perfect platform for it, as their press release clearly shows:

“Shapewear is the key to complimenting the female form. The right shapewear makes women look and feel better in their clothes. Our presentation at Amsterdam Fashion Week will showcase our collection in a non traditional way, with a runway presence, highlighting The Art of Form messaging” (Catherine Shannon, shapewear designer)

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Maidenform – photos by Team Peter Stigter, all rights reserved

A dynamic and sensual show with a mix of simple, every day items combined with more sexy ones along with some elements that you could easily use outside. From basic elements, to the ones that make you feel the sexiest woman alive, one by one the looks and statement that will define Maidenform were set:

MAIDENFORM - photo by Confashionista - all rights reserved

MAIDENFORM – photo by Confashionista – all rights reserved

Maidenform_AFW_2013_9

MAIDENFORM – photo by Confashionista – all rights reserved

MAIDENFORM

MAIDENFORM – photo by Team Peter Stigter for Amsterdam Fashion Week – all rights reserved

MAIDENFORM

MAIDENFORM – photo by Team Peter Stigter for Amsterdam Fashion Week – all rights reserved

MAIDENFORM

MAIDENFORM – photo by Team Peter Stigter for Amsterdam Fashion Week – all rights reserved

MAIDENFORM

MAIDENFORM – photo by Team Peter Stigter for Amsterdam Fashion Week – all rights reserved

MAIDENFORM - photo by Team Peter Stigter  for Amsterdam Fashion Week - all rights reserved
MAIDENFORM – photo by Team Peter Stigter for Amsterdam Fashion Week – all rights reserved

My absolute favorite:

MAIDENFORM - photo by Team Peter Stigter  for Amsterdam Fashion Week - all rights reserved

MAIDENFORM – photo by Team Peter Stigter for Amsterdam Fashion Week – all rights reserved

This is Art indeed!

Confashionista

Thank you notes:

To Maartje Noordeloos and Fuzzy Shots PR for getting me on the list of this brilliant show. I am confident this is the first of many collaborations.

To Amsterdam Fashion Week for the access to the image bank where I can combine my own photos with the official fantastic ones by Team Peter Stigter.

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