Diamonds are forever
If “A picture is worth a thousand words” and “All you need is love” what does an engagement ring say as a constant replacement of words and a symbol of eternal love?
It is common knowledge that only a diamond can seal the deal. But can it be any diamond or only one that comes in a blue box?
Holly Golightly: I don’t want to own anything until I find a place where me and things go together. I’m not sure where that is but I know what it is like. It’s like Tiffany’s.
Paul Varjak: Tiffany’s? You mean the jewelry store.
Holly Golightly: That’s right. I’m just CRAZY about Tiffany’s!
Holly Golightly: You know those days when you get the mean reds?
Paul Varjak: The mean reds, you mean like the blues?
Holly Golightly: No. The blues are because you’re getting fat and maybe it’s been raining too long, you’re just sad that’s all. The mean reds are horrible. Suddenly you’re afraid and you don’t know what you’re afraid of. Do you ever get that feeling?
Paul Varjak: Sure.
Holly Golightly: Well, when I get it the only thing that does any good is to jump in a cab and go to Tiffany’s. Calms me down right away.
Breakfast at Tiffany’s (1961), Directed by Blake Edwards, based on Truman Capote novel
Audrey Hepburn felt in peace when standing in front of Tiffany&Co 5th Ave shop windows. Maybe that very feeling is the message behind each Tiffany’s engagement ring. Brides look at their hand and feel peaceful about their love and their marriage soon to happen.
The brand started in 1837 and since then it has been the name of reference for stylish, beautiful, glamorous and eternal jewels that pass on from generation to generation. Their engagement ring is, I would say, their master piece and regardless of the different shapes, number of stones and carats, to all women around the world would say Yes!, even if simply to keep the ring, not the groom.
Most of us simple mortals cannot afford these precious gems. So Tiffany&Co will most likely be one of those brands that will bring peace to your heart through window shopping only, not by carrying one of their stones in your finger.
But even us common mortals girls, deserve some time to dream and it seems to me that even if our bank says “No. no!” to a Tiffany&Co shopping spree, we are entitled to pick our favorite, Mine? This one, It has been so for ages now…
Last year was the year of babies around me. This seems to be the year of weddings and engagements. With or without Tiffany’s logo, life and love go on and it is nice, particularly at the dawn of a new year, to stop and think about Love, Love gestures, Love promises and brands, like this one carefully polished by Mr. Charles Lewis Tiffany to make sure Love was celebrated in the shiniest possible way.