Amsterdam Fashion Week

The new year has just started but in The Netherlands we make sure that is done in style, with style and checking new styles for the upcoming seasons. The Dutch kick off?

18th Edition of Amsterdam Fashion Week


Having a Fashion Week is a challenge; not only you need to do better than last year, you also need to have that little extra to set you apart from other FW.

Perfectly aware of that, this was AFW intelligent move:


Like in a movie, fashion lovers will get a “trailer” of the event during the 19-20 January weekend. Surprised? Hold your jaw because it is about to drop! AFW gives FREE TICKETS to the Fashion Weekend preview. Yes, free. You read it well! I already have mine!


“From catwalk to sidewalk” is the theme of the Downtown AFW weekend

During these 2 days you will have access to fantastic stores and their exclusive discounts; events like Breakfast&Champagne at Azzurro along with style, make up and hair advise from their experts (if you are lucky you might even win a full make over); pop-up catwalk shows; exhibitions and, what all girls love, goodie bags!!

The second part of the event is called Uptown and there are no free tickets for that. Sorry! But continue reading…


“Combination of fashion shows of upcoming talents” defines the Uptown AFW at the Westergasfabriek from 23-27 January.

After the opening night on the 23rd, we are to expect a brilliant series of fabrics, colors and shapes that will set the tone of next AW season. Check out the program:


It sounds pretty fantastic to me!

Supported by I amsterdam, the event has Vodafone as the principal sponsor and counts with L’Oreal Paris, Maybelline New York, Volvo, ABN-AMRO and Sanoma Media as their partners and M’PR Fashion & Lifestyle is the Press Office behind the event.

Get the AFW app on your smart phone and be sure to get all the juicy info on every single hour of what promises to be a full week and stylish event. If I get access to any exclusives, I will make sure to share!

Amsterdam Fashion Week, here we come!


Photos and Information on programs and events from the official Amsterdam Fashion Week website