Creativity?

I find it interesting how we see, define and understand creativity. Not only that, but how we demand – always politely and nicely – a never-ending fountain of creativity from the fashion industry.

If we stopped and just looked around to observe the men and women wearing the jeans, jackets, dresses, shoes that VOGUE, ELLE, Vanity Fair, Harper’s Bazar and so many key fashion magazines feature in there oh-so-coveted-adds, could we say that we always see creativity? I mean, don’t we, every now and then, realize that most people are wearing exactly the same thing, following the same trend, exactly the same way?

Have I lost your attention? Stay with me for a few more lines.

Creativity is not something you can force. It is not something you can set a date, time or place with. It comes, and goes, and glimpses upon you at the funniest times. It should be cultivated and educated. It should also not be missed when staring you in the face.

We look at the latest collections and it might seem, to less experienced eyes, that there was no creativity, as someone said on a post a few days ago. It might seem that the designs we see in the runway are a repetition of old glories, that it has been seen or done by someone else.

Well let me reassure you. It hasn’t!

Originality is not the same as creativity. Extravaganza is not the same as avant-garde. High class is not the same as haute couture. We may want to see exuberant dresses and outfits in the runways, hanging in perfect models with excentric hairdos and excessive make-up. But that does not necessarily mean creativity, or innovation, or art and it will not be fashion.

Fashion is the prevailing style or costum.

Innovation is the introduction of something new.

Creativity is the ability to create something new through imaginative skills.

Above all definitions we may come up with, the point is that these very words incorporate a different and personal meaning to each of the great designers we follow on magazines, on twitter and, for the lucky ones, on fashion shows. It is this is intimate meaning that is shared in every item designed and presented to the world.

Hence, I wonder if perhaps, in the obsession of being presented something to blow our minds away, we become oblivious to the unquestionable evidences of the brilliant fashion creations.

So allow me welcome us all to the Fall-Winter 2012-2013 Season. Allow yourself to be amazed.

Chanel: Runway – Paris Fashion Week Haute Couture F/W 2012/13
In the old days, a fashion show always ended with the bride.
There is creativity in following old traditions.

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